Via Emerging World, an interesting report on the top emerging market brands:

Every year, global consultancy Brand Finance launches its Global Top 500 Brands index. It’s a highly anticipated list that captures global headlines and spawns the occasional “top ten list” (guilty as charged, see below). They just put out their latest 2020 report at the virtual Davos World Economic Forum. Not surprisingly, Amazon ranks #1 worldwide. We took a deep dive into the numbers and found the top ten emerging markets brands, the next five, and an honorable mention list of non-China EM companies that crack the global top 300.

The Top 300

While Samsung ranks #1 in EM world, China otherwise dominates the Top Ten and the Top 300 EM list that we examined closely. South Korea is a distant second, with five companies in the top 300, while India registers four on the list. Surprisingly, the UAE ranks fourth, with three companies making it in the global top 300: ADNOC, Etisalat, and Emirates Airline.

Here’s the emerging markets top ten below, with their global ranking in parentheses, and their dollar brand value, according to the Brand Finance methodology which, in short, can be summarized as “the value a company would be willing to pay to license its brand as if it did not own it.”

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The Top Ten Most Valuable Emerging Markets Brands

1. Samsung (5) – $94.49 Billion

2. ICBC (6) – $80.79 Billion

3. Ping An (9) – $69.04 Billion

4. Huawei (10) – $65.08 Billion

5. China Construction Bank (13) – $62.60 Billion

6. State Grid (China) (16) – $56.96 Billion

7. Agricultural Bank of China (18) – $54.65 Billion

8. WeChat – (19) – $54.14 Billion

9. Bank of China (20) – $50.63 Billion

10. China Mobile (22) – $49.02 Billion

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And, in case you are wondering, the top 4 most valuable brands are — no surprise — Amazon, Google, Apple, and Microsoft, in that order.

And, here are the next five that did not quite crack the top ten, including Saudi Aramco, which made its debut on the list after its record-breaking IPO.

The Next Five EM Brands (global rank)

11. Saudi Aramco (24)
12. TencentQQ (27)
13. Moutai (China) (32)
14. PetroChina (33)
15. Taobao (37)

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The Other Top 300 EM Brands

Here’s an honorable mention list of non-mainland China emerging markets companies that made the Top 300 (global rank)

• SK Group (South Korea) – (78)
• Hyundai Group (South Korea) – (82)
• TATA Group (India) – (85)
• AIA (Hong Kong) – (95)
• LG Group (South Korea) – (102)
• Petronas (Malaysia) – (102)
• Abu Dhabi National Oil Company – (161)
• Taiwan Semiconductor – (218)
• China Resources Land (Hong Kong) – (222)
• DBS (Singapore) – (224)
• Etisalat (UAE) – (225)
• LIC (India) – (236)
• Corona (Mexico) – (239)
• STC (Saudi Arabia) – (242)
• Reliance (India) – (244)
• KEPCO (South Korea) – (265)
• Infosys (India) – (281)
• Emirates Airline (UAE) – (297)
• Itau (Brazil) – (298)