EGShares Emerging Markets Consumer ETF

An interesting new ETF out that is built around the philosophy that emerging market consumers do most of their business with familiar local or regional brands, and tend to have less affinity for developed world brands. ECON is designed to provide organic exposure to these consumers; almost all of the revenues of the underlying companies are derived from emerging market sales, providing truer exposure to this theme.

While I am not commenting on the past/future performance of this ETF, I thought it interesting to see the countries and companies in which ECON has invested:

Country Weights

(As of 9/30/11)
Country
Weights
Mexico
19.1%
Brazil
18.4
India
13.9
South Africa
13.6
Chile
9.9
Indonesia
6.9
Malaysia
6.9
China
5.8
Russia
4.0
Colombia
1.6

Top 10 Holdings – Holdings are subject to change

(As of 9/30/11)
Company
Weights
Cia de Bebidas das Americas
10.8%
Astra International Tbk PT
6.9
Wal-Mart de Mexico SAB de CV
6.4
ITC Ltd
6.1
Fomento Economico Mexicano SAB
5.6
BRF – Brasil Foods SA
5.6
Naspers Ltd
5.1
Grupo Televisa SA
4.7
SACI Falabella
4.2
Cencosud SA
4.0


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WILDCATS AND BLACK SHEEP
Wildcats & Black Sheep is a personal interest blog dedicated to the identification and evaluation of maverick investment opportunities arising in frontier - and, what some may consider to be, “rogue” or “black sheep” - markets around the world.

Focusing primarily on The New Seven Sisters - the largely state owned petroleum companies from the emerging world that have become key players in the oil & gas industry as identified by Carola Hoyos, Chief Energy Correspondent for The Financial Times - but spanning other nascent opportunities around the globe that may hold potential in the years ahead, Wildcats & Black Sheep is a place for the adventurous to contemplate & evaluate the emerging markets of tomorrow.