An interesting new ETF out that is built around the philosophy that emerging market consumers do most of their business with familiar local or regional brands, and tend to have less affinity for developed world brands. ECON is designed to provide organic exposure to these consumers; almost all of the revenues of the underlying companies are derived from emerging market sales, providing truer exposure to this theme.
While I am not commenting on the past/future performance of this ETF, I thought it interesting to see the countries and companies in which ECON has invested:
Country Weights
(As of 9/30/11)
|
Country
|
Weights
|
Mexico
|
19.1%
|
|
Brazil
|
18.4
|
|
India
|
13.9
|
|
South Africa
|
13.6
|
|
Chile
|
9.9
|
|
Indonesia
|
6.9
|
|
Malaysia
|
6.9
|
|
China
|
5.8
|
|
Russia
|
4.0
|
|
Colombia
|
1.6
|
Top 10 Holdings – Holdings are subject to change
(As of 9/30/11)
|
Company
|
Weights
|
Cia de Bebidas das Americas
|
10.8%
|
|
Astra International Tbk PT
|
6.9
|
|
Wal-Mart de Mexico SAB de CV
|
6.4
|
|
ITC Ltd
|
6.1
|
|
Fomento Economico Mexicano SAB
|
5.6
|
|
BRF – Brasil Foods SA
|
5.6
|
|
Naspers Ltd
|
5.1
|
|
Grupo Televisa SA
|
4.7
|
|
SACI Falabella
|
4.2
|
|
Cencosud SA
|
4.0
|