Forget Florida, Brazil Is The Orange Empire April 2nd, 2024
Via Latinometrics, an interesting look at Brazil’s rise as the world’s orange leader and new competition:
To give you a sense of just how vast Brazil and its farming capabilities are, consider that at one point, until the year 2000, its orange farmland was larger than the entire island of Puerto Rico.
Fast-forward to today — although the land that grows oranges has halved, production has only decreased slightly thanks to efficiency and technology improvements, and Brazil’s orange world dominance has remained.
Decades of Orange Production: Brazil Remains at the Top
It wasn’t always this way; until the end of the 1970s, the US, specifically Florida, was the orange capital of the world. Florida has a few significant competitive disadvantages: much less land, more expensive labor, and hurricanes, which make crops more risky.
Nowadays, if you’ve had orange juice (and who hasn’t?), it’s likely that a little-talked-about company from Brazil, Citrosuco, had something to do with it. This company, often overlooked, plays a significant role in the global orange juice market.
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Wildcats & Black Sheep is a personal interest blog dedicated to the identification and evaluation of maverick investment opportunities arising in frontier - and, what some may consider to be, “rogue” or “black sheep” - markets around the world.
Focusing primarily on The New Seven Sisters - the largely state owned petroleum companies from the emerging world that have become key players in the oil & gas industry as identified by Carola Hoyos, Chief Energy Correspondent for The Financial Times - but spanning other nascent opportunities around the globe that may hold potential in the years ahead, Wildcats & Black Sheep is a place for the adventurous to contemplate & evaluate the emerging markets of tomorrow.
