Via Semafor, a look at Nollywood’s evolution and growth:

Nollywood, the movie production and distribution system that started out in Nigeria in the 1990s, used to be known for its physical formats — VHS tapes, then video CDs — which fans bought at local street markets and shared with friends and family.

But over the last decade, as the industry has grown to international acclaim, so have its ambitions. This has included raising the bar on film production quality and bringing more Nollywood movies to local movie theaters, where they have to compete with international fare, often from Hollywood.

Since 2015, Nollywood has started to be able to hold its own against Marvel multi-part blockbusters and the like by taking more market share, box office data shows: ticket sales are growing at a compounded annual growth rate of 15%. That’s apart from audiences they’re likely gaining on streaming platforms like Netflix and Amazon’s Prime. Both platforms have inked deals to carry dozens of Nollywood movies in the last couple of years.