The Fastest-Growing Shopping App In The World August 19th, 2023
Courtesy of Rest of World, an article on Meesho, an app successfully taking on Amazon and Walmart with its focus on cheaper goods for small-town consumers:
In 2022, Meesho was the most-downloaded shopping app in the world with over 500 million downloads. Its home page offers a variety of unbranded products including jeans, kurtas, shoes, and smart watches at under $4 apiece, alongside branded items from boAt, Portronics, Zebronics, Paragon, Decathlon, and more through “Meesho Mall.”
Meesho’s homepage presents users with a variety of unbranded products.
In the “Meesho Mall” section, users can browse a range of branded items.
The app allows users to resell products.
Meesho is a social shopping app that launched in 2015. It allows users to resell products by sharing listings with friends and family over WhatsApp. Meta invested in Meesho in 2019 before it eventually pivoted to challenge India’s biggest retailers.
While rivals Flipkart and Amazon target the richest 5% of India’s population with high-end TVs and smartphones, Meesho focuses on cheaper goods for small-town consumers. It has survived against deep-pocketed competitors with a zero commission model, allowing sellers to offer much lower prices. Meesho even shrunk the size of its shopping app to 13.6 MB, making it easier to install on low-end smartphones.
This entry was posted on Saturday, August 19th, 2023 at 3:14 am and is filed under India. You can follow any responses to this entry through the RSS 2.0 feed.
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